'm a financial adviser and longtime viewer who appreciates what you do to educate and motivate investors. >> thank you. >> caller: i'm wondering if you would share your objective criteria are for investors to use in determining best of breed. thank you. >> well, i've got to tell you, best of breed, start with record dividends and then i go to how a company has done and consistently in good and bad times, and, yes, for best of breed i actually look at the product itself. is the product something i want to use, a bank i want to go to? is it, to use the danny meyer phrase, a great restauranteur, is it the one that's most hospitable to shareholders? anyway, new diversification. it's important. it's what we're preaching tonight. make sure your portfolio is home to some gold, a high yielder, okay. you need a growth stock. you know what, a spec, and then you need geographically safe area for one of them. i'll teach you how to pick the best ones. i want you to be comfortable with your own portfolio. "mad money" will be right back. >> don't miss a second "mad money." follow @jimcramer on twitter.